Indri’s Diwali Collector’s Edition 2023 achieves global recognition with a ‘Best in Show’ Double Gold award at the esteemed Whiskies of the World Awards. The prestigious win underscores the global prominence of Indri in the realm of premium spirits. BlackCab, which is a leading creative digital marketing agency partner, had bagged the account since inception and is wired on building a very strong brand presence digitally. Known to build not just brands, but also founders and enterprises from across the globe, The Black Cab Agency Network is a suite of creative, design, marketing, tech, production and influencer marketing services and the main media partners to help win this stature.
Over a span of two years, Black Cab significantly contributed to establishing a premium brand positioning for Indri through strategic social media campaigns, content creation, advertisements, and events. Their approach, heavily emphasizing content strategy, showcased their digital marketing prowess and demonstrated a distinctive method tailored to each brand, emphasizing strong customer association with Indri.Aayush Bansal, Partner, BlackCab emphasized the vision behind the campaign as he stated,“With a vision to make Indri the most premium Indian Single Malt Whisky brands in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as Equestrian Sport and Chess, through social media content.”BlackCab ideated on a Diwali campaign for Indri with the intention to make a strong festive recall and use the brand’s narrative that is deeply rooted in the relentless pursuit of excellence, celebrating meaningful moments, and pushing beyond conventional limits.The phrase encapsulating this concept is “Awaken to New.” transcends mere taglines; it’s a captivating call to action that prompts the awakening of the senses, sparking curiosity, and uncovering freshness in each sip.
