Terai India Dry Gin

At BlackCab, we crafted a vibrant campaign for Terai’s special edition Yellow stopper, celebrating the bartenders who are integral to Terai. As Terai launched this limited edition bottle with a yellow cap, we highlighted the symbolism of yellow and its connection to Terai through captivating visuals and stories. The campaign featured cocktail creations and interactive elements like the #GetSetThrow challenge for bartenders. This homage showcased the rich heritage of Terai and honored the artistry of bartenders. With an engagement rate of 18.9%, the campaign garnered a significant amount of interactions.