The brief – A valentines day video that can help promote different offerings that JW Marriott had to offer on Valentines Day.
Concept – Love Meets Luxury (in Curated Chaos) Much like a hotel and how it’s built to perfection even amidst chaos, the feeling of love itself feels quite similar. It’s chaotic but still built to perfection. JW Marriott Juhu takes pride in going above and beyond to make a field day out of the idea of love and celebrates it in a unique manner by showcasing what really goes Behind The Scene to deliver perfection of love and luxury.
Tagline: “Where Love Meets Luxury in Curated Chaos”.
Phase 1 – The video is a pre buzz asset of the Campaign that showcases what really goes Behind The Scene to deliver perfection of love and luxury.
Phase 2- The video is a teaser to the main video asset which showcases the couple around the property of JW giving it a timeless and vintage look.
Phase 3- The main asset for Valentine’s Day with a video which is shot with two people finding their way around love and luxury,while talking about the offers that JW Marriott Juhu is offering for valentines day.