The song Phuljhadi was the 2nd release of Velvet Vibes’ after coming onboard with us. It had a very loud and bollywood feel to it. It featured one of the leading choreographers of the country Melvin Louis, the gorgeous choreographer Tanvi Gadkari and presented a different side of both the dancers as actors. The voice behind the amazing song being a relatively newer voice, Digvijay Singh Pariyar and Priyanka Meher who’s prominent for her Garhwali songs.The song released right before Holi and it being a dance number, we used a vibrant colour palette. The assets also had several eye-catching elements to make it loud and clear about what mood the song stands for, while keeping in mind the brand colors. 

We started the campaign with a different yet unique idea of story streak where the artists posted stories asking each other about their Holi plans whilst a tease about something’s cooking. This garnered great traction to the brand socials. It was then followed up by 3 reel based teasers with entirely different visuals than the music video with a strong goal in mind to not reveal the video visuals and get people to watch the entire people on video looking for the tease they were offered.