#NoFilterNeha is a no-holds barred audio show, where Bollywood star Neha Dhupia chats with her friends from the world of entertainment and digs out stories you've never heard before. Her sass, comic timing and style had to be portrayed in the most authentic manner to create intrigue and buzz around the show.
We were tasked with producing video content to promote the show, social media and digital promotional strategy, photography as well as branding, design and outdoor advertising for the show.
The deliverables included content production: A curated fashion photoshoot for print and social media, video production with episodic vlogs, short format promos and a master season promo. We were also responsible to curate a strategy for social media, generate online buzz and give the podcast considerable digital momentum.
The theme for the digital campaign was kept completely candid and unfiltered, owing to of course, the name itself. The idea was to shoot an abundance of engaging content with Neha and the guests, which was carefully edited to communicate the umbrella thought: Raw, Real & Unfiltered conversations. Apart from the regular episodic promos required for campaign hygiene, we opted for a VLOG led approach to stay authentic and relatable amongst the TG. The design language for the show was curated to narrate the brand story by staying true to the entertaining and upbeat vibe.
