Premier Ad Films were shot with the objective of reaching a wider audience in order to accelerate brand awareness on macro levels. This helped the brand establish itself as a go-to hygiene care range to which the audience would develop a sense of relevance, as well as experience the humorous aspect as closely as possible.
Striving to match the overall tonality of the brand with these Television commercials stood as one of the major challenges. In order to tackle this, we ensured that scripts came from a personal and relevant point of view which then helped us reach the audience at a larger scale.
We wrapped a set of six ads as a part of an overarching campaign called, “Tissued in Public Interest”.
The six ads were shot in a way that helped the brand position itself as quirky, humor based, and relatable.
We focused on day to day issues, while showcasing use cases of the product.
Moreover, the ads striked a chord with the audience and proved to have an overall improvement in the salience of the brand.