Title
case study
THE AR FILTER CONTEST
Social Media
Branding
3.5K
Captures
196
Comments
85K
Reach
626
Engagement
110K
Impressions
Brief

Engaging our followers through creative means has always been our motive. Keeping that in mind, we thought of coming up with an engaging concept of AR Filter contest and curated ways to increase our following through the same.

 

Solution

Our best performing contest, “The AR Filter”, has been a major highlight this month as it received a great response on Instagram as well as Facebook. Our followers engaged extensively and enthusiastically, ensuring that all the rules were followed and uploaded stories on a regular basis using our AR Filter. 

 

Outcome

It also helped us gain a larger number of eyeballs which led to an impressive jump in our following. With a total reach of 85,948, we managed to get 54 new followers over a week (which is still on a high-rise) with as many shares as 120.

 

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