Title
case study
The most engaged music label on Instagram
Social Media
17.93 %
Interaction Rate
3X
Growth
Background

Audio and music streaming service JioSaavn expanded their presence to the original music space with the launch of Artist Originals in 2017.

Established to amplify independent South Asian talent around the world, and pioneer a way for artists, streaming platforms and record labels to work together, the brand envisioned itself catering to a space in the Indian music industry that was yet to be fully explored.

At Black Cab, we understood that in order to make our mark amongst industry players who have honed their audience over decades of work, we would have to build content and marketing strategies that support this fresh vision.

 

Execution

For each new release with independent Indian musicians, we tailor-made promotional designs and eye-catching content that best supported their music, personal brand, and engaged their fanbase. With our hyper adaptable focus, we have been able to achieve remarkable organic growth for Artist Originals in just one year.

Strong digital media strategies can engage the relevant target audience bringing high returns for your entertainment brand even in industries with high barriers and tough competition. 

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