shares
BlackCab, a digital marketing agency, showcased its expertise in brand storytelling through the unveiling of a brand film for Yi Jing, the Chinese restaurant located at ITC Maratha in Mumbai.
The concept is a masterpiece in a expression that shines in the culinary journey of the Chinese Chef Liang, transforming a mere meal into a flavour-altering experience and turning the dining expedition into an adventure.
Yi Jing, the addition to ITC Maratha’s offerings, is set to redefine the culinary realm of Chinese dining. BlackCab’s expertise in product videography and food is exhibited in this film, which highlights key offerings of the outlet, including hand-pulled La-mein noodles and sweet and sour fish.
Chef Liang, said, “Our Chengdu Style Sliced Lamb with House Special Chilly Powder, featuring Sinchuan Pepper used in the first frame, and the delightful experience of our traditional Hot Pot, symbolises the culinary journey at Yi Jing.”
The visionary approach in creating the brand film portrays Chef Liang as the upholder, showcasing not just his finesse but also the ambiance of the restaurant. In the film, viewers are taken on a visual journey through Yi Jing, where Chef Liang’s takes centre stage. The curated shots capture the essence of flavours and the blend of traditional Chinese aesthetics with modern sophistication. What sets the brand film idea apart is the focus on the dishes that make Yi Jing a gastronomic haven.
The team’s expertise in weaving a narrative that goes beyond displaying the restaurant’s physical features makes this brand film a tool in establishing Yi Jing as more than just a dining destination; it becomes an journey into the heart of Chinese cuisine excellence.
As a digital marketing agency, BlackCab continues to push the boundaries of brand storytelling, creating experiences that resonate with audiences globally. The collaboration with ITC
Maratha for Yi Jing is a testament to the agencies commitment to upgrade brands and create narratives that leave an impression.
