Meetha by Radisson

Problem Statement: The client wanted to generate buzz and drive footfall to the two new store locations. The campaign should position Meetha as the go-to brand for premium sweets and highlight the unique offerings at the new stores. Additionally, the campaign should build anticipation, create a sense of exclusivity, and encourage engagement.

This series highlights individuals overcoming daily challenges with the joy of new Meetha stores opening in Bandra and Borivali. It showcases how small pleasures, like enjoying a treat from the Meetha Man, can momentarily distract from life’s stresses, like a lost match or missed promotion, and bring delight through delicious flavours.

Total Reach – 6,18,800

Engagement – 5,823