PREMIER

As the monsoon season rolled in, it came with a symphony of raindrops and dampness, we recognized the challenges to maintain cleanliness and hygiene. This is precisely why we launched Spotless Sam—your ultimate ally in conquering the messes that come with the season. In July and August 2024, we launched Spotless Sam with a robust marketing campaign, reaching an audience of 1.4 million and generating an impressive 1.8 million impressions across our Instagram page. With 37.8K engagements, our community embraced Spotless Sam as their go-to hero for hygiene. We engaged our audience with relatable content, emphasizing the need for cleanliness during the monsoon and positioning Spotless Sam as their trusted companion.