In the campaign, we celebrate Chinese New Year by blending traditional cultural symbols with innovative twists that captivate and engage. We distribute virtual red envelopes filled with surprises and feature small dolls that resonate with cultural heritage, each intricately designed to reflect the festive spirit. To enhance visual appeal, our content is enriched with majestic dragon motifs, including customized food presentations such as sushi adorned with dragon heads. This creative approach not only honors traditional elements but also introduces a modern flair to our offerings, making the festival more interactive and visually stunning for our audience.